(continued): Affiliate Side: Google moving toward search algorithm changes with Caffeine

We don't know for sure if this is all really Caffeine in action. Google hasn't commented on it, and has not made any announcements regarding Caffeine since what was said above. We'll have to wait for Google to say something.

Still, January is almost over, and Google said it would wait until after the holidays, specifically mentioning the month of January. It's about time for this to be rolling out to some extent. Speed has been emphasized as significant in Caffeine discussions, and that page speed would likely become a ranking factor. Regardless of whether or not you are witnessing Caffeine in action yet, rest assured that it will be here sooner or later, and any edge you can give yourself in the meantime is for the good of your own clients' site performance. Speed will not only supposedly help you in search going forward, but it just makes for a better user experience. One of the best techniques to implement at the start is to create one CSS file so that HTTP requests can be substantially reduced. In a large web site this will reduce loading time considerably.
More next week. AJ