Operational Procedures
We assemble a team of talented, creative professionals with a diverse background to deliver effective solutions. Our staff has expertise ranging from advertising, marketing and sales to Web development, programming, software engineering, database and information architecture design. (See "The Team") When we launch exisitng site enhancements we constantly review results to enable improvements on a timely basis and maintain surveillance on key competitors.

Analytics and Search Engine Optimization
The proper maintenance of web sites requires the use of analytics to measure traffic, determine visitor demographics, page importance, incoming links and other factors that are then used to increase the SEO rank and visibility to target markets.

Web Site Promotion
We build site awareness through targeted opt-in e-mail campaigns, write SEO code for major search engines and submit links to specialized portals. In addition, wherever feasible, create Internet presence through social media networks, PR in local media, advertising and seminars to target audiances.